LOOKING AT HOW ONLINE CONTENT HAS TRANSFORMED CONTEMPORARY MEDIA

Looking at how online content has transformed contemporary media

Looking at how online content has transformed contemporary media

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Having a look at how the internet has changed the way we are accessing media and existing affairs.

In the present day, online platforms have made it substantially easier for everybody to create and share content. Previously, creating content for a wide audience involved access to a collection of crucial resources and financing. Currently, with the use of smartphones and typical digital technologies, digital media content examples for instance, short form videos, website articles and podcasts can be quickly created with simply a few standard gadgets, in addition to reaching a large audience, really quickly. This has opened the door for more diverse voices, particularly those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, suggesting that social media has created a space for underrepresented communities to share their narratives.

In the digital media landscape, what we see on the internet is mostly determined by algorithms which are formed by our online habits. Each social media platform uses its own automated system to put forward new material and suggest product that will attract the user. The types of media content examples that will be shown to a get more info user is designed to keep individuals engaged. The algorithms are created to keep people stimulated by suggesting and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can restrain the areas of media that people are subjected to, creating more partition and prejudice among users around social problems. Those who are associated with media development, such as the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user created content in the media landscape.

The increase of online content has entirely changed what is meant by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media design. Typically, a small group of experts, such as newspaper publishers or journalists, who would produce material for large audiences who mostly just consumed it. However, nowadays, with the aid of the web, the face of media has seen significant modification, making the usage and availability of media far more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can develop and share their own material, just as quickly as they can consume it. Social media has enabled anyone to add to public discussions, instead of simply the significant media companies therefore as a result, mass media is no longer managed by a couple of huge advocates. Instead, it is spread across millions of user narratives around the world.

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